Category Archives: Email Delivery

How to Protect Your Email Revenue in 2023

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…
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Pardot Read Rate: Are Prospects Spending Time on Your Emails?

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
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Find Out If Your Emails Are Going to Spam – Inbox Placement for Pardot

Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your…
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A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
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Email Delivery Best Practices in Pardot

During this meeting of the Tampa Pardot Community Group we dove into the best practices around email delivery and deliverability in Pardot. [embedded…
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Deliverability vs. Mailability – Nightclub Guide for Salesforce and Pardot Marketers

Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
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Demystifying Apple’s Mail Privacy Protection

Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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