Author Archives: Salesforce Ben | The Drip

Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…

A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…

Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…

Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…