Author Archives: Salesforce Ben | The Drip
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.