Author Archives: Salesforce Ben | The Drip

Engagement history

Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
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Pardot forms

Pardot Form Handlers: Reasons to Connect Third-Party Forms With Pardot

Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a…
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Pardot Salary

Pardot (Account Engagement) Roles and Responsibilities

Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy…
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Custom-Object-Fields-in-Pardot

How to Use Custom Object Fields in Pardot HML

Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot…
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