Author Archives: Salesforce Ben | The Drip

Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling…

Salesforce Campaigns have existed since the dawn of time, but have been receiving more attention now that Pardot (Account Engagement) is growing more…

B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…

Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form, landing page) for…