Author Archives: Salesforce Ben | The Drip

Pardot forms are simple to set up and maintain (mostly) from within the point-and-click Pardot form builder. Select which fields you want prospects…

When it comes to formulas, which are used in a variety of places in Salesforce, the first thing that comes to mind is…

One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organisations have…

We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you welcome back existing…