Author Archives: Salesforce Ben | The Drip

Pardot Admin and Salesforce Admin

How Salesforce and Pardot Admins Can Align [INFOGRAPHIC]

In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
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Pardot Double Opt in

Alternative Ways to Engage Prospects: Gaining Consent With Account Engagement (Pardot)

Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…
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Account-Engagement-Pardot-A_B-Testing

Account Engagement (Pardot) A/B Vs. Multivariate Testing (+ AI)

A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
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Pardot BCC

Salesforce Email Deliverability Tips: BCC Email, SPF, DKIM, DMARC

Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…
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