Author Archives: Salesforce Ben | The Drip

For marketers – specifically, the team you have supporting marketing operations functions in your organization – your marketing technology stack is at the…

Could your Salesforce implementation be costing your company more than you realize?

For businesses that use Account Engagement (Pardot), tracking their website visitor activity is important. Beyond simply capturing the number of visits and unique…

One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There…