Author Archives: Bill Fetter

How to Activate Email for Automation in the New Lightning Email Builder

One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Force Sync your Entire Pardot Database the Quick and Easy Way

One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
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A mind-blowing One-Click Pardot Resubscribe Method for your Website

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
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