Category Archives: Greenkey Digital
Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if…
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference…
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
Now that you’re getting comfortable with business units let’s get into some details that often raise questions.  #1 How to manage inbound prospects…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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Pardot has been rebranded as Marketing Cloud Account Engagement.