Category Archives: The Authors
With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms,…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
Picture this: you’ve implemented a Pardot form handler on your website’s form and the submissions are coming through beautifully. Then, you check back…
Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to…
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.