Category Archives: The Authors
You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
Marketing ops is finally seen as a viable career path, and there are many ways that you can level up in this role.…
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest…
Dynamic lists are a popular Account Engagement (Pardot) feature that add/remove prospects automatically whenever they match/unmatch the criteria you define on the list’s…
If you are setting up the new Email and Landing Page Builders for Marketing Cloud Account Engagement (Pardot), and can’t select a channel…
The health of your email sending domain is something you should keep an eye on – it’s essential for Pardot email deliverability. Your…
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team’s…
The world of Salesforce is certainly vast, with new updates and enhancements happening all the time. The chances are that you can learn…
Pardot Marketing Operations: How often do you check-in with your stakeholders? As marketers, our stakeholders are both internal and external to our organization:…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.