Category Archives: The Authors
Did you know that you can work with different lead and contact record types with Account Engagement?
Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an…
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to…
One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field…
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and…
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing…
I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and…
To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be…
Are you getting the most out of your Sales Cloud Enterprise licences? The chances are there are features that are included in what…
If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option.Â
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.