Category Archives: The Authors
To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be…
Are you getting the most out of your Sales Cloud Enterprise licences? The chances are there are features that are included in what…
If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option.Â
I've been part of the Marketing Automation community for quite some time, much more actively in the last 5 years. One of my…
Being able to build lists is a critical skill for any email marketer. In this live workshop I walk through more advanced list…
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A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms.
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming.
It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account Engagement (Pardot), and…
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant.Â
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.