Category Archives: The Authors
I've been part of the Marketing Automation community for quite some time, much more actively in the last 5 years. One of my…
Being able to build lists is a critical skill for any email marketer. In this live workshop I walk through more advanced list…
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A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms.
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming.
It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account Engagement (Pardot), and…
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant.Â
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM)…
Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form?
In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral codes in your…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.