Category Archives: The Authors
Progressive Profiling is an out-of-the-box Pardot Form feature. When a prospect returns to a form, only form fields that the prospect has not…
Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are…
It was one of the most annoying aspects of storing a file in Account Engagement (Pardot), and rather hard to justify to someone…
Email addresses are the lifeblood marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to…
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the…
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the…
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…
Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.