Category Archives: The Authors
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate…
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
When it comes to email templates, you want it all– easy customization with maximum flexibility that renders correctly in every ESP on every…
The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
You may have seen that in the Winter’23 Release, you will be able to take action on prospects outside of Account Engagement. This…
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Pardot has been rebranded as Marketing Cloud Account Engagement.