Category Archives: Pardot Geeks
Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the…
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed that number. I’ve…
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
In Account Engagement (Pardot) the dashboard shows you how many new prospects were created on a daily/weekly/monthly basis. The visualization is easy to…
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Pardot has been rebranded as Marketing Cloud Account Engagement.