Category Archives: Salesforce Ben | The Drip
One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next…
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and…
All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time.…
The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate…
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Pardot has been rebranded as Marketing Cloud Account Engagement.