Category Archives: Salesforce Ben | The Drip
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement)…
In the past months, we’ve heard about the whirlwind of generative AI capabilities that are being brought to the Salesforce platform. With AI…
As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s…
Have you ever noticed that a prospect’s score changes doesn’t add up with their activities? While the prospect’s overall score has increased (in…
Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
For marketers – specifically, the team you have supporting marketing operations functions in your organization – your marketing technology stack is at the…
Could your Salesforce implementation be costing your company more than you realize?
For businesses that use Account Engagement (Pardot), tracking their website visitor activity is important. Beyond simply capturing the number of visits and unique…
One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There…
Account Engagement (Pardot) HML enables you to easily add personalization to content because it dynamically pulls in data specific to the prospect that…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.