Category Archives: Salesforce Ben | The Drip
If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
When a prospect first syncs from Account Engagement (Pardot) to Salesforce, the connector will create a lead record which continues through your organization’s…
What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
We all know the importance of an effective marketing strategy to gain traction and increase your customer base. If you’re not investing time…
Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could…
The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have…
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Pardot has been rebranded as Marketing Cloud Account Engagement.