Category Archives: Salesforce Ben | The Drip
Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other…
You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating…
Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
Posted on August 28, 2023 in Admins After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has…
Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users.Â
Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with…
One of the selling points of Pardot (Account Engagement) is its close connection to Salesforce and the core platform (CRM, etc.). This means…
Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) have become two of the leading platforms for multi-channel marketing, and the go-to choices…
Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.