Category Archives: Salesforce Ben | The Drip
Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability…
The new Pardot landing page builder will enable you to create Pardot landing pages with components, using drag-and-drop. This is a big improvement…
If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot, the best course of action is often to search…
Events are high stakes marketing. You pump a significant amount of budget into them and involve many ‘moving parts’ on the day. Data…
The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here).…
Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be…
How can a prospect become unmailable in Pardot? What’s the difference between ‘Do Not Email’ and ‘Opted Out’ fields? If you are confused…
Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
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Pardot has been rebranded as Marketing Cloud Account Engagement.