Category Archives: Salesforce Ben | The Drip
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the…
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…
Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a…
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for…
Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a…
Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…
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Pardot has been rebranded as Marketing Cloud Account Engagement.