Category Archives: Salesforce Ben | The Drip
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It…
How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new…
Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.