Category Archives: Email Delivery
The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your…
Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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