Category Archives: Email Mailability
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Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…
Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
The Pardot August ‘19 release brought Automated Resubscribe – the ability for Prospects to opt back in once opted-out. In short, this prompts…
Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior. You must choose…
In the Winter’22 release, admins will have the option to set whether Salesforce or Pardot is the source of truth (the winner) for…
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.