Category Archives: Marketing Analytics – B2BMA
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
No matter which way you slice it, data has become the digital currency of informed decision-making. Salesforce Analytics offers a treasure trove of…
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
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Pardot has been rebranded as Marketing Cloud Account Engagement.