Category Archives: Marketing Analytics – B2BMA

How to customize B2BMA Dashboards for Marketing Attribution

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
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Uncovering Actionable Insights for Data-Driven Decision Making

No matter which way you slice it, data has become the digital currency of informed decision-making. Salesforce Analytics offers a treasure trove of…
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Guide to B2B Marketing Analytics (B2BMA)

B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
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Test Your Knowledge: Reporting and Analytics in Marketing Cloud Account Engagement

Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
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How to build quick and easy recipes in B2BMA

The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
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How to Connect B2BMA Components (That Use Different Datasets)

When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
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B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
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7 Nifty Features of B2B Marketing Analytics (B2BMA)

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
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Who is B2BMA Integration Anyway?

In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
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