Category Archives: Pardot Admin
Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.