Category Archives: Pardot Admin

Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Marketing Cloud Administrator Certification Guide & Tips

The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
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4 Ways to Spring Clean Your Salesforce & Marketing Automation Systems

Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
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Data Backups for Account Engagement

Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an…
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Account Engagement (Pardot) Easter Egg Hunt ’23

Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
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5 Marketing Technology Buzzwords: Explained

With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
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How to Run a Successful Global Account Engagement (Pardot) Account

Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
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Deep Dive into the Optimizer

What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
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Files in Account Engagement (Pardot)

As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest…
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10 Pardot (Account Engagement) Terms That Trick New Users

Understanding key Account Engagement (Pardot) terms is essential to learning the tool. Every tech industry loves a buzzword, and Pardot (Account Engagement) is…
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