Category Archives: Pardot Admin
Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
All your downloadable User Guides for Account Engagement in one place.
Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot…
Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.