Category Archives: Pardot Admin

6 Einstein 1 Marketing Features I’d Like To See

Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
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7 Things That Trip Up New Account Engagement (Pardot) Admins

Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
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Guide to Collision Control for Marketing Cloud Admins

Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
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3 Ways to Create Dummy Data in Salesforce

Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
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Downloadable User Guides for Account Engagement

All your downloadable User Guides for Account Engagement in one place.
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How to Bulk Download your Account Engagement (Pardot) Files

Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot…
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4 Ways to Troubleshoot Account Engagement (Pardot)

Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…
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How Salesforce and Pardot Admins Can Align [INFOGRAPHIC]

In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
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Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Marketing Cloud Administrator Certification Guide & Tips

The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
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