Category Archives: Pardot Admin
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest…
Understanding key Account Engagement (Pardot) terms is essential to learning the tool. Every tech industry loves a buzzword, and Pardot (Account Engagement) is…
Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are…
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the…
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Be prepared to take your marketing to the next level. With 2023 just around the corner, there’s no better time to execute a…
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.