Category Archives: Pardot Admin

Why you need a Pardot Audit?

In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
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3 Helpful Pardot Tips and Tricks You Should Know

Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot)…
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Dynamic Lists to Clean Up Your Database

Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close…
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How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) FormsThere's already been a fair amount written about the…
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Pardot Security Update: Content Using go.pardot.com

Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have…
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Salesforce and Pardot Naming Conventions Best Practices

When your organization is implementing systems like Salesforce and Pardot, they are likely focused on the automation features that will soon be making…
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A Pardot Admin’s Guide to Documentation Best Practices

If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and…
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What Agencies Need to Know about Salesforce MFA

If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
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