Category Archives: Reporting
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most…
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released…
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