Category Archives: Reporting

Has Apple (Mail Privacy Protection) Killed Email Marketing?

Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
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Creating a Marketing Dashboard in Salesforce: Tips, Tricks and Examples

Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most…
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marketing attribution

6 Core Components to Achieve Multi-touch Attribution

It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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Pardot

3 Ways Pardot Protects Your Email Reports from Non-human Activity

Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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How to Approach Not-for-Profit Marketing Reporting

Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
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weird opens Pardot

Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
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How to Capture Every UTM Touchpoint in Salesforce

Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released…
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