Category Archives: Reporting
When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let’s be honest. In our modern marketing world, where you…
Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
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Pardot has been rebranded as Marketing Cloud Account Engagement.