Category Archives: Reporting

Account Engagement (Pardot) Advanced Email Analytics

Advanced Email Analytics is an insightful tool for any Account Engagement user.  But let’s be honest. In our modern marketing world, where you…
Continue reading

3 Strategies to Prevent Audience Fatigue and Marketing Saturation

Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
Continue reading

Customizable MQL Reporting (Beyond the Pardot Lifecycle Report)

Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in…
Continue reading

Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
Continue reading

Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Continue reading

Test Your Knowledge: Reporting and Analytics in Marketing Cloud Account Engagement

Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
Continue reading

How to filter out test emails from Pardot reporting in Salesforce

The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
Continue reading

View Your Email Bounce Details With Ease

The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Continue reading

Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Continue reading

Has Apple (Mail Privacy Protection) Killed Email Marketing?

Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
Continue reading