Author Archives: Salesforce Ben | The Drip

Salesforce Account Object Best Practices

Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
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Pardot Einstein Features

Guide to 15 Marketing Cloud Einstein Features (+ Pricing)

Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
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Pardot Release Summer 23

Summer ‘23: 10 Hottest Account Engagement (Pardot) Updates

The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
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Pardot Survey Tool with Form

How To Run a Customer Effort Score Survey With Pardot (Account Engagement)

Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
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