Author Archives: Salesforce Ben | The Drip

Pardot Email Delivery

Domain Health Check for Pardot (Account Engagement) Email Deliverability

The health of your email sending domain is something you should keep an eye on – it’s essential for Pardot email deliverability. Your…
Continue reading
Pardot

15 Salesforce Facts You Never Knew

The world of Salesforce is certainly vast, with new updates and enhancements happening all the time. The chances are that you can learn…
Continue reading
Pardot Marketing Ops

How to Interview Stakeholders (+ Translate Into Salesforce Marketing Ops)

Pardot Marketing Operations: How often do you check-in with your stakeholders? As marketers, our stakeholders are both internal and external to our organization:…
Continue reading
Pardot MQL and SQL Reporting

Customizable MQL Reporting (Beyond the Pardot Lifecycle Report)

Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in…
Continue reading