Author Archives: Salesforce Ben | The Drip

Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals…

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…

Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new…