Author Archives: Salesforce Ben | The Drip

How to Set up Pardot Resubscribe – Let Prospects Opt Back In

The Pardot August ‘19 release brought Automated Resubscribe – the ability for Prospects to opt back in once opted-out. In short, this prompts…
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Pardot Dynamic Content

Maximize Pardot Dynamic Content for Prospect Personalization

Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
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Cookieless Future + Salesforce Marketing Data

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
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Pardot B2BMA Analytics

How to Connect B2BMA Components (That Use Different Datasets)

When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
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