Author Archives: Salesforce Ben | The Drip
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.