Author Archives: Salesforce Ben | The Drip

Guide to Collision Control for Marketing Cloud Admins

Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
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Identify Data Patterns With Salesforce Marketing Cloud

We all know the importance of an effective marketing strategy to gain traction and increase your customer base. If you’re not investing time…
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Create Dynamic Landing Pages in Salesforce Marketing Cloud

Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could…
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Top 10 Marketing Keynote Highlights from Dreamforce ’23

The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have…
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