Author Archives: Salesforce Ben | The Drip
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement)…
In the past months, we’ve heard about the whirlwind of generative AI capabilities that are being brought to the Salesforce platform. With AI…
As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s…
Have you ever noticed that a prospect’s score changes doesn’t add up with their activities? While the prospect’s overall score has increased (in…
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Pardot has been rebranded as Marketing Cloud Account Engagement.