Category Archives: The Authors

Check your Email Sender in Account Engagement

Skip to content
Continue reading

5 ways to Push Prospects from Account Engagement to Salesforce

All the ways to assign prospects from Account Engagement to Salesforce.
Continue reading

Marketing Cloud for Account Engagement customers – What, How and Why?

As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new…
Continue reading

Everything you need to know about using Salesforce Record Types with Account Engagement

Did you know that you can work with different lead and contact record types with Account Engagement?
Continue reading

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an…
Continue reading

Webinar: The Future of Salesforce Marketing

Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to…
Continue reading

Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field…
Continue reading

Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and…
Continue reading

Marketing Cloud Growth vs Account Engagement (Pardot)

Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing…
Continue reading

Summer ’24 Broke Lead Assignment Notifications in Account Engagement

I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and…
Continue reading