Category Archives: The Authors
Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior. You must choose…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
In the Winter’22 release, admins will have the option to set whether Salesforce or Pardot is the source of truth (the winner) for…
Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
My Coworker is on vacation and they have an active editing session on a form. Pardot lets me edit the form anyway, but…
Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in…
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…
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Pardot has been rebranded as Marketing Cloud Account Engagement.