Category Archives: The Authors
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature is something to…
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
London’s Calling 2022 was a resounding success, with plenty on offer for admins, developers, consultants, architects, and marketers alike. The event featured keynote…
The concept of an easy and fast implementation of Pardot (now known as Marketing Cloud Account Engagement) has been widespread across the Salesforce…
There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to…
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about…
The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following…
Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot)…
Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.