Category Archives: The Authors
The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what does it mean…
Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Pardot Lightning, engagement history, lightning builder assets and…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate…
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
When it comes to email templates, you want it all– easy customization with maximum flexibility that renders correctly in every ESP on every…
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Pardot has been rebranded as Marketing Cloud Account Engagement.