Category Archives: The Authors

How to build scoring categories in Account Engagement (Pardot)

Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
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Mistakes were made: how best to use wait periods in Pardot Engagement Studio

Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
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Harness the Power of Harmony

Salesforce Marketing Cloud Engagement and Account Engagement for effective marketing strategiesMisha Sheth·FollowPublished inSlalom Technology·4 min read·8 hours ago--Photo by Andrew Moca on UnsplashThe…
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How to build your own surveys in Account Engagement (Pardot)

The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could…
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How to measure individual Pardot email link clicks in Salesforce

Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
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Convergence: Salesforce and Data Cloud

Our take on “convergence” at Salesforce amid free Data Cloud and Marketing Cloud Growth Edition
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Account Engagement Bulk Asset Copy Flow – Copy Between Business Units

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Account Engagement Copy Between Business Units- Bulk Asset Copy Flow

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Why timing is everything in Pardot Engagement Studios

When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
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Live workshop: Prospect routing in Account Engagement (Pardot)

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the…
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