Category Archives: The Authors
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM)…
Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form?
In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral codes in your…
Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms already, why has…
Being able to report when a campaign member from a form completion in Account Engagement (Pardot) becomes related to an opportunity is important.But…
One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports in Salesforce using…
Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
Salesforce Marketing Cloud Engagement and Account Engagement for effective marketing strategiesMisha Sheth·FollowPublished inSlalom Technology·4 min read·8 hours ago--Photo by Andrew Moca on UnsplashThe…
The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.