Category Archives: Salesforce Ben | The Drip
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout the year.…
Posted on December 30, 2021 in Pardot Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not…
The Salesforce Spring ’22 preview release notes have arrived! If you thought Salesforce couldn’t squeeze in more before the year comes to an…
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Pardot has been rebranded as Marketing Cloud Account Engagement.