Category Archives: Salesforce Ben | The Drip

Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between…

Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to…

Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in…

Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…

These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…

An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…

Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…

The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…

Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…

Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…