Category Archives: Salesforce Ben | The Drip
Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned…
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between…
Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to…
Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in…
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