Category Archives: Salesforce Ben | The Drip

Pardot vs. Marketing Cloud: Key Differences

When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the…
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“Death of the Open Rate”? Apple Mail Privacy Protection and Pardot

Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will…
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Pardot Admin Out-of-office Handoff (Salesforce Marketing Setup Administrator)

Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break…
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Send SMS Messages with Pardot Engagement Studio [Updated]

We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to…
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Ultimate Guide: Pardot Field Sync Behavior & Null Value Sync

Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to…
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Add LinkedIn Event Registrants to GoToWebinar, by Leveraging Pardot

Ever had to create a LinkedIn event for a webinar? If the answer is yes, you’ll be aware that registration landing pages are…
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One-click Pardot Resubscribe Trick Using Dynamic Content

Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability…
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Top Features of the Pardot Landing Page Builder [2021]

The new Pardot landing page builder will enable you to create Pardot landing pages with components, using drag-and-drop. This is a big improvement…
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Top 35+ Salesforce Marketing Blogs 2021

If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot, the best course of action is often to search…
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How to Use Salesforce Campaigns for Events

Events are high stakes marketing. You pump a significant amount of budget into them and involve many ‘moving parts’ on the day. Data…
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