Category Archives: Salesforce Ben | The Drip

Salesforce Winter ‘22 Release – Top 8 New Pardot Features

The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here).…
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What to Do When You Hit Your Pardot Prospect Data Limit

Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be…
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Getting to the Bottom of the ‘Do Not Email’ Field in Pardot [Infographic]

How can a prospect become unmailable in Pardot? What’s the difference between ‘Do Not Email’ and ‘Opted Out’ fields? If you are confused…
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Pardot Personalization Pros & Cons: Dynamic Content vs. HML

Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
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Pardot Segmentation Techniques – Prospects Can Enrich Their Own Data

In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
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Use Salesforce Task Queues with Pardot (for Re-engaged Prospect Alerts)

Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
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“Notify user” in Pardot: Alert the Sales Team with Email Notifications

Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
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8 New Marketing Credentials Exclusively for Salesforce Partners: Pardot Business Units, Interaction Studio, and more!

Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…
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Pardot vs. Marketo – What are the Differences?

Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…
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Using Pardot Scoring Categories: a Quick Guide

Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
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