Category Archives: Salesforce Ben | The Drip
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
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Pardot has been rebranded as Marketing Cloud Account Engagement.