Category Archives: Salesforce Ben | The Drip
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
Picture this: you’ve implemented a Pardot form handler on your website’s form and the submissions are coming through beautifully. Then, you check back…
Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.