Category Archives: Salesforce Ben | The Drip
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
Keeping databases clean requires continual upkeep from Salesforce and Marketing Automation Administrators. You all know the consequences of what a cluttered system with…
Picture this: you’ve implemented a Pardot form handler on your website’s form and the submissions are coming through beautifully. Then, you check back…
Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
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