Category Archives: Salesforce Ben | The Drip
How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new…
Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as…
Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases.
The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.
Sales Cloud is the Salesforce ‘cloud’ product with tools and technologies to aid sales teams to do their work more efficiently and effectively.…
Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads…
We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
Salesforce Solution Architects are responsible for designing quality, scalable, and performant solutions inside Salesforce, ensuring it all fits together into a coherent and…
Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations…
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Pardot has been rebranded as Marketing Cloud Account Engagement.